The Ropeadope label and brand expand into the metaverse, with an online cultural center.
Since 1999, the NYC by way of Philly by way of Haddon Heights, New Jersey record label, clothing brand, and lifestyle affiliate Ropeadope has been a go-to for all things funky, and chic. Here, diverse ethnic, melodic, and rhythmic albums and singles by Antibalas, Snarky Puppy, Lalah Hathaway, Sex Mob, Aaron Levinson’s Philadelphia Experiment with Questlove, Christian McBride and Uri Caine, Bobby Previte, Dirty Dozen Brass Band, Christian Scott aTunde Adjuah, Terrace Martin, Jazzanova, King Britt, Eddie Palimieri, Tin Hat Trio, Spanish Harlem Orchestra and Medeski, Martin and Wood forever rule the Ropeadope roost.
Now, Ropeadope is expanding further, into the commercialized realm of NFT, Blockchain, and VR experiences with the creation of The Ropeadope Cultural Center (RCC). This is what the R-team is calling its “multi-phase approach to Web3 designed to transform the company during a time of rapid development in Blockchain, NFTs, and VR experiences.” The Ropeadope Cultural Center will bring together platforms – NFTO, RLY, Bonfire – into a continual Web3 experience for music, fashion and art lovers around the world. And the RCC, according to its boss, Louis Marks, “will focus on community relationships first, dissolving the barriers between creators and listeners both socially and financially.”
Marks continued. “The Ropeadope Cultural Center represents the intersection of creatives and collectors. We are a meeting point for creative humans: music makers, music listeners, social justice advocates, and people seeking a more harmonious world. We are a gallery, a museum, a lounge, a store, and a gathering place. Art is the calling card, the point of common interest that brings us together. We welcome all to this exciting new phase, made possible by Web3.”
The communal hub of the RCC is The Ropeadope Lounge on NFTOasis (NFTO), one where members can meet up in VR, via desktop or VR devices, be open for browsing with three events each week spanning global time zones. While the live music events will end with “social mixers” and begin with artist interviews – with options for Ropeadopers to speak directly with musicians – art discussions will begin with the work from the Ropeadope apparel line, and will feature gallery openings for new graphic artists.
To test the waters, Chief Xian aTunde Adjuah, Bill Summers, Eric Heigle, and Brian Danos held the initial event in The Ropeadope Lounge that you can view here and a second event with Vernon Reid, G. Calvin Weston, and Jamaaladeen Tacuma that you can view here.
New Ropeadope Lounge events are in planning stages for the autumn of 2022, and you can visit The Ropeadope Lounge by using the world code RAS599 in Altspace.
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