One of the more interesting aspects of closing down life as we know it for the better part of 16 months always meant that, upon reopening, the planet would explode in a sort-of bacchanalia ripe with sex, drugs, booze and all manner of rock, roll, hip, hop, and more, once associated with the Roaring 20s and the moment before Prohibition commenced in full. So when would all this marvelous mayhem start and just how debauched would it all get? So far, things look pretty tame. People are still wearing masks while dining outdoors. The cocktails-to-go allowances are shuttered from a state-level on down. Hell, we won’t even be able to blow up a plastic bag then pop it like a balloon since plastic bags in Philly are already in the to-be-banned stages. Interestingly enough, The mod, swellegant Logan Hotel, its tony steakhouse Urban Farmer and its Assembly Rooftop Lounge, have just picked up on the notion of letting go and hanging out with its overnight package, the New Roaring 20s.
I’m not one to love phrases such as “VIP experience” as anything truly VIP must be earned, not easy to pay for. That said, what the Logan’s New Roaring 20s hotel package is, is, opulent and nicely overindulgent. One where you can have your own private in-suite pianist or a 20-course wine-paired dinner at Urban Farmer’s Chef’s Table led by Executive Chef Sonny Ingui, or a morning couples massage, or all of the above.
While readers can check out all of the amenities and prices (it isn’t cheap), of The New Roaring 20s package by emailing livelogan@theloganhotel.com, and inquiring about its deluxe options, Courtney Pugh, Marketing Manager at The Logan Hotel, gave dosage MAGAZINE and I some solid insight.
A.D. Amorosi: Talk about involving the hotel, the restaurant and Assembly into one big plan or concept to celebrate the pandemic’s close.
Courtney Pugh: At The Logan Hotel, we have always been fortunate to have amazing food and beverage experiences to offer our in-house guests as well as the local Philadelphia community. And while we do see Urban Farmer and Assembly Rooftop as separate entities, they are always an amazing partner and we strive to offer the same consistent service across the board. While all three have unique concepts, they are all focused on a connection to Philadelphia, whether through art, the food or the views. The teams work closely together every day to deliver one of kind experiences for those staying in our guest rooms, dining in the restaurant, or attending a wedding or event in our meeting spaces. For our New Roaring 20s package, they were a key part in elevating the package stay experience to provide a special VIP experience in every area.
A.D. Amorosi: Why are Philadelphians in need of a great staycation considering all that time spent at home, away from an office?
Courtney Pugh: For more than a year, Philadelphians were stuck in their homes, staring at the same four walls with their same partner, roommate or maybe just their pet. As we begin to come out of the pandemic and restrictions are being lifted, people want to get out! They are looking for opportunities to come together to celebrate those missed birthdays, anniversaries, or other special occasions in the city they already love. We are seeing that while many people are ready to travel, many are not necessarily ready to fly or travel far from home. With all of the amenities at The Logan, we are able to offer a retreat experience, even in their own city.
A.D. Amorosi: Tell me about making the New Roaring 20s appealing to out-of-towners. Is the tourism rush upon this city as it was in past years?
Courtney Pugh: The hotel is seeing travel trends that we have not seen before. Guests are booking in much shorter booking windows and sometimes arriving day off for their weekend escape. Most visitors are coming from the drive-in markets who are looking to experience something new, while still staying relatively close to home. As Philadelphia’s Hotel, our goal is to provide a guest experience that addresses all their needs. From our farm to table dining, full-service spa, Rocky-themed robes, local art program and more, out-of-town guests can experience Philadelphia without ever having to leave our front door. One difference we are seeing is that in the past, guests may stay with us because they wanted to travel to Philadelphia. Now we are getting some guests that are coming to stay at The Logan.
A.D. Amorosi: Do you think that everyone now is out to “party” as if it was the pre and post-Prohibition era?
Courtney Pugh: Look, 2020 was a year like no other and just surviving the year is an accomplishment. We think people are excited to see their family, re-connect with friends and have experiences that do not involve eating take out on the couch or anything involving sweatpants. After spending much of the last year inside and not going out, we see 2021 as an opportunity for people to get out, dress up, celebrate, discover new things and indulge in their experiences. Much like the Gatsby’s of the post-prohibition eta.
A.D. Amorosi: What is the most original and dynamic thing you can say about the Roaring 20s package?
Courtney Pugh: As we worked to capture the true definition of indulgence, our New Roaring 20s package includes everything a guest would need for a once-in-a-lifetime hotel stay. Beginning with an overnight stay in our 2,500 sq. ft. Presidential Suite. The largest suite in the city, this room has been occupied by A-list entertainers, CEOs and political powerhouses. We think the opportunity to invite 20 of your closest friends is the most exciting inclusion. Reconnecting with loved ones in such a grand way symbolizes the beginning of something new, fresh, and exciting. Offering exclusive experiences like a private cocktail hour in the Presidential Suite as well as a 20 course tasting and wine paired menu at our exclusive Chef’s Table, and ending the night in a private pod at Assembly Rooftop, offering unobstructed views of Logan Circle and the Ben Franklin Parkway, are the perfect ingredients to show that 2021 will be a year of only good things.
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