Philadelphia-based handbag brand Simitri is redefining fashion with heart—literally. This February, the brand unveils its latest creation, the Simitri Dil Bag, a limited-edition piece that blends bold design with a deeper purpose. Named after the Hindi word dil, meaning “heart,” the Simitri Dil Bag pays homage to both the anatomical heart and its symbolic connection to love and emotion. More than just a statement accessory, this bag represents Simitri’s dedication to giving back and supporting children affected by congenital heart disease (CHD) through its Heart to Hearts Initiative.
The Simitri Dil Bag is designed as a celebration of love in all its forms—romantic, familial, and communal. Through this initiative, Simitri is partnering with the Children’s Hospital of Philadelphia (CHOP) to raise awareness for CHD, the most common birth defect in the United States, affecting approximately 1 in 120 babies. In a powerful commitment to the cause, 50% of net sales from the Dil Bag throughout February will be donated to CHOP’s Children’s Fund, directly supporting research and essential programs that aid families facing CHD.
The Simitri Dil Bag embodies the brand’s signature aesthetic: handcrafted, whimsical, and unmistakably bold. Philadelphia-based creative director Gayatri Chopra challenged her team to create an eye-catching heart-shaped silhouette that seamlessly merges artistry with functionality. Handmade in India by skilled artisans, the bag is adorned with traditional embroidery techniques, making each piece unique. Limited in quantity, this handbag is not just a luxury accessory but a wearable work of art that carries a powerful message of love and philanthropy.
Simitri has built its reputation on blending high-fashion glamour with playful, statement-making designs. Co-founded by Simran Kaur and Gayatri Chopra, the brand specializes in head-turning clutches, handbags, and headbands that celebrate vibrant colors and intricate craftsmanship. Inspired by their Indian heritage, the duo infuses each collection with rich cultural motifs, unexpected textures, and an unmistakable air of whimsy. Their pieces are designed to be “anything but ordinary,” and the Simitri Dil Bag is no exception.
“Our vision of love transcends romance—it’s about community, connection, and compassion,” said Kaur and Chopra. “The Simitri Dil Bag is our way of creating a playful fashion statement that also drives awareness for a cause that affects little ones and their families deeply.” This ethos of purpose-driven fashion resonates throughout Simitri’s entire collection, making the Simitri Dil Bag more than just an accessory—it’s a movement.
Retailing for $250, the Simitri Dil Bag is available exclusively at their online store. As fashion lovers embrace this one-of-a-kind piece, they are also taking part in a meaningful initiative that blends style with social impact. Whether worn as a statement or gifted as a symbol of love, the Simitri Dil Bag is proof that fashion can be both beautiful and purposeful.
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