Forget what it actually sounds like (although for real, it’s as creepy and frisky as you thought it would be). For now, just be happy that Philadelphia rapper and Instagram fashionista Lil Uzi Vert finally has a new album to his name – the long awaited “Eternal Atake” dropped March 6 at midnight without much warning beyond a cryptic Lost in Space-y video trailer that went up the day previous, and gave zero information in regard to any release date.
With the follow-up to 2017’s Luv Is Rage 2 finally here – 16 tracks, with his two most recent singles, “Futsal Shuffle 2020” and “That Way,” as its bonus tracks – tracking through last spring’s mass of texts, Instagram stories, fan videos and all-around rumor mongering, seems like less of a plan, than a matter of happenstance in retrospect.
Like Megan Thee Stallion, recently signed to Roc Nation Management (not the label), Vert joined forces with Jay-Z’s Roc Nation team as of March 2019. Were label problems the only reason that Eternal Atake didn’t drop sooner? His single, “Free Uzi” was a cry for help and a shout out to Hova for his smarts. “Had to get my business together/ I had $3 million in taxes/ I got it all off on this level/ They said it’s $3 million missing/ I ain’t say nothing, I stay level.”
Uzi vert, on several occasions, has stated he was retiring the business and done with music. “Free Uzi” from March 2019 came out only weeks after Vert told fans that he would be retiring for good. That’s at the top of the year, Uzi went back onto Instagram and announced that he had had enough of hip-hop, period; that he has “deleted everything” and was “done with music.”
No matter. New cuts such as “Urgency,” and “POP” sound as frantic and fun as their titles, “Chrome Hearts Tags” comes from a beat original crafted by Chief Keef, “Baby Pluto” is as hot and odd a track as any Vert cut that’s come before it, and – as an all-around piece, and full blooded work – “Eternal Atake” is genius level hip hop busting at the seams with ideas that boldly go where no Philly rapper has before.
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